diff --git a/customize.dist/messages.js b/customize.dist/messages.js
index 1807d5c82..59be80317 100644
--- a/customize.dist/messages.js
+++ b/customize.dist/messages.js
@@ -95,7 +95,7 @@ define(['/customize/languageSelector.js',
         $('[data-localization]').each(translateText);
         $('#pad-iframe').contents().find('[data-localization]').each(translateText);
         $('[data-localization-title]').each(translateTitle);
-        $('[data-localization-placeholder').each(translatePlaceholder);
+        $('[data-localization-placeholder]').each(translatePlaceholder);
         $('#pad-iframe').contents().find('[data-localization-title]').each(translateTitle);
     };